Sunday, 23 October 2011

Social Media Marketing

Just finished reading 'Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas'.

It's short (100 page) book that looks at the spread of ideas from a scientific (statistical) viewpoint. Of particular interest to me are the lists of keywords that result in retweets and Facebok sharing. It's good to read a new media marketing book that focuses on experiments and results, rather than fluffy ideas.

A bitesize read that's worth a couple of quid on Kindle:

(or $3.15:

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